SWIPE THROUGH
THE FINAL PRODUCT:
Just for You.
Task: Engage Casino, Gaming, and Indigenous Tribe leaders and clients.
Just for You.
Task: Engage Food, Entertaiment, and Family Attraction clients and leaders.
Just for You.
Task: Engage Higher Education and Non-Profit prospective clients and leaders.
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ABOUT THE PROJECT
TARGETED INDUSTRY STRATEGY
As the Marketing Content Specialist, I work as both a member of the sales / marketing team and the creative team. That role, created through my experience and passion for results-driven copywriting / design, allowed me to utilize my skills in creating physical mailers as part of a business strategy campaign I lead. By thinking outside the box, targeted industry mailers became our way to stand out from the digital-only crowd. Positive feedback and qualified leads surge after every physical mailer launch.
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01
Higher Education & Non-Profit Industry
Our first targeted industry mailer. From designed concept / copy to in the hands of prospective education & non-profit clients within weeks. Was created to live within a larger campaign, supporting & including the latest research we conducted.
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02
Family Entertainment & Attractions Industry
Targeting attractions, entertainment destinations, and the restaurant / food industry, copy and design are more playful and colorful. It was my idea to include the use of QR Codes that lead back to our case studies and gated research white paper content.
03
Gaming & Sports Betting Industry
The most current industry mailer created by me targets the Casino gaming and Sports Betting Industry leaders and decision-makers with result-driven copy, engaging and vibrant design, and through the use of QR Code technology that leads back to digital online content.
THE FINAL PDF:
From 13-page Google Doc to final PDF in the span of a couple weeks, I transformed an idea into a stunning physical booklet that drove real results.
THE BEHIND THE SCENES:
The foundation of the project, the fun begins in the 13-page written document that houses my copywriting, visual ideas, and all headlines and layout possibilities.
