LaneTerralever
Social Media
ABOUT THE PROJECT
MARKETING A FULL-SERVICE AGENCY
As the Marketing Content Specialist at LaneTerralever, I lead several major communication channels. While handling client work and creating physical marketing assets (such as mailers and brochures), I leveraged my copywriting, art direction, and leadership skills to revamp the agency's online presence.
8
Social media accounts managed and directed
179+
Unique creative visuals created
350+
Unique copywriting projects written
50+
Pages of physical brochure assets created
THE
PROCESS
All projects require an understanding of the brand AND their voice. I was quickly trusted with the agency's voice + brand through my adaptable, yet personal style of writing and art. What you're looking at here is side-by-side how I receive creative tasks and my ability to execute and make creative decisions.
THE SOLUTION
Within as little as 45 minutes, I deliver unique, on-brand creative concepts + engaging, informative copy.
THE TASK
With complete trust, the Senior Director of Marketing will send me a link with no further creative direction.
THE COPY
With eight marquee attractions in one location Arizona Boardwalk truly is a one-of-a-kind entertainment destination.
Previously known as “OdySea in the Desert” audiences did not perceive them as one unified brand. There was a brand story in there that needed to be told!
We partnered with them on #brand #strategy and #creative to take the brand where it needed to be. They leaned on us to bring our #media expertise to the table, helping them create effective campaigns intended to attract new & returning visitors.
Read our case study to see how we were able to develop a campaign to unify eight different #attractions under one ‘roof’!
THE CREATIVE
A promotional graphic to showcase a new Case Study on our work for Arizona Boardwalk
EXAMPLE #3
MY SOLUTION
My creative solution centers their 1st Place awards front and center, with the mirrored, double trophies not only playing off their orange and yellow brand colors, but signifying their double win.
THEIR CREATIVE
Their creative was not indicative of how exciting their awards were. It was simply a list of their two awards with nothing evoking emotion and excitement.
THE TASK
Our sister agency won two 1st Place awards and wanted us to showcase their success.
EXAMPLE #2
THE COPY
What do you do when tasked with creating a website for a juicy new offering from @postinowinecafe? You uncork your creativity and get to work!
We were thrilled to work alongside our client @upwardprojects on the design and development of the new Postino Wine Cult website. Wine Cult is a subscription experience for wine enthusiasts with hand-curated quarterly drops and lots of exclusive member extras.
Check out our awesome showcase video (with music!) and when you're ready for more, check it out on Postino's website!
THE CREATIVE
A promotional video directed by me to showcase our design and website work for Postino's Wine Cult, a local wine bar's latest subscription wine-tasting service.
EXAMPLE #4
CREATIVE 4 EMAIL
My social media Creative & Copy was so engaging and informative, key decision makers in the agency agreed my work should be used in Sales and Marketing outreach emails. Creative was resized and remade for email, and copy was tweaked to engage the target industry's CEO and CMO-type.
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CREATIVE 4 SOCIAL MEDIA
Interactive Website Redesign Showcase - American College of Education. I was inspired by their torch logo and used their flame motif as an engaging design element.
